Year in Review

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December 30, 2019 - Our Communities United States

From launching the "Unexpectedly Human" campaign to celebrating family roots to making a Philadelphia park greener for Arbor Day – 2019 was a year TD's strong commitment to enriching the lives of our customers and colleagues was brought to life by the stories we shared with you.

Here's a look back at the year's top 5 stories:


#5 TD Bank's "Unexpectedly Human" Campaign Aims to Redefine Banking

TD Bank started the year of by launching the Unexpectedly Human campaign in January, focusing on customer convenience and giving back to the communities we serve. With a fresh, hyper-local approach, the campaign emphasizes treating customers as part of the TD family.

The campaign has included social media placements, TV commercials in various markets, eye-catching billboards and sponsored content, all driving home the idea that we are America's Most Convenient Bank.

Read the full story to see just how much customers and employees agree that kindness and being treated like a human being is always the best way to do business.


#4 Celebrating the Power of the Human Spirit -- The 2019 Achilles Hope & Possibility Road Race

People from all walks of life came together in June to participate in the 2019 Achilles Hope & Possibility Road Race in New York City's Central Park. Athletes living with and without disabilities celebrated the perseverance of those who continue to inspire us by overcoming seemingly insurmountable odds.

Cedric King, who lost both his legs serving his country in Afghanistan, said, "This race is a celebration. It helped put me back together again. Just because you got knocked down, didn't mean you got knocked out."

Read the full story to learn more about the race, King and the other inspiring participants.


#3 Hispanic Heritage Month: My Paraguayan Roots Inspire Courage

Carmen Paul remembered the important life lesson learned from her late physician mother. Dr. Maria Emilia Fleetwood had the burden of telling a young woman that she tested positive for HIV - at the time a virtual death sentence. Her mother hugged the young woman, and they spoke and cried together for two hours because as she said "no one should be alone at that time. Paraguayans don't leave people when they need us most."

Read the story where Carmen, TD's Senior Writer and Editor for CAPA, looks at her Paraguayan roots for Hispanic Heritage Month and how they influence every part of her life today.


#2 Arbor Day: Volunteers and City Officials Clean Up Philadelphia's Overington Park

As part of the Ready Commitment, TD and TreePhilly focused their efforts to make a positive impact on the vibrancy, health, and sustainability for Philadelphia. Last spring, TD volunteers joined together in Overington Park to enhance and maintain the park, while city arborists held workshops on various gardening techniques and education on all things "green".

Read the story to learn more about how Philadelphia received the designation as a Tree City USA, and how the city plans to continue to elevate the quality of the environment.


#1 The 7 Things Women in Finance Don't Talk About

Women represent 45% of the workforce, however when it comes to executive roles, it dwindles to 16, according to research. They face unique challenges in the workplace, and those in traditionally male-dominated fields, like finance, often don't reveal their concerns – until now.

Read the story where four TD women leaders share their personal experiences, views on societal change, unconscious biases, and advice on how to create opportunity from challenges.

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